drug+development+and+marketing

= Drug development and Marketing = Raya Bitar 
 * This is also known as DDT (drug development technology). When a pharmacy company wants to bring in new drugs into the market they need to do research and test it first.

// * Computers // * Lab equipment such as electron microscopes and chemical screeners
 * Hardware used: **

** Software used: **
// * Data management and analysis software //


 * media type="youtube" key="wvDvAEmq-cM" height="305" width="511" || A video about a pill discussing how it was developed and what steps it went through. ||


 * A website showing the steps and how many years it takes for the drugs to develop. || http://www.pacificbiolabs.com/drug_steps.asp ||


 * __Drug Marketing__ **

+ When a company finishes developing the drug they pick out a brand name, image and advertise it online or the internet for people to get to know about the drug.


 * media type="youtube" key="UP9rJqcRYQY" height="274" width="343" || An interesting video of a company being advertised . ||


 * __Social & Ethical issues:__**

*** Reliability:** of the hardware (screeners) when wanted to test the drugs, it should be a suitable and reliable hardware which wont make any mistakes
==== *** Equality of Access:** Not many countries can afford technology as advanced like this where they can test drugs. Many parts of the world need these drugs as a cure, without this type of hardware of software they will not be able to know whether or not the products are safe.====

** * Policies and Standards ** ** : **Policies and safety when brining new drugs into the market.